Outsiders Entertainment and Word Up Collective’s artist, Outsider Yp, releases his first music video Saddest Day on April 1. The music video is shot in the bustling city of Hong Kong, starring fashion designer and aspiring model Sai Wing. The video is shot and edited by 3JBK, a team of videographers and video producers based in Hong Kong.
The collaborative effort was scripted and co-directed by Outsider Yp and 3JBK’s Edward Mak. This is the first of a possible many other collaborations between Yp and Asian based creatives. His love of anime and Asian pop culture in general was one of the driving forces behind Yp deciding to attempt to shoot his first music video in Asia.
Saddest Day is a melodic song that demonstrates the possible mood and direction of his upcoming LP Alone // Insane // Alive which is planned to be released on April 30. An unorthodox special listening party will take place in the Glucksman Art Gallery in Cork on April 29, which includes various models and actors draped in Yeezy-esque get up and Redfm’s Stevie G playing some ambient music before the event begins.
Special dedicated website http://outsidersent.com/outsider-yp.html